“You See the Difference. A Turtle Does Not”

Imagine you are a hungry sea turtle that cannot tell the difference between a real jellyfish — a nutritious treat — and a floating plastic bag that very much resembles a jellyfish. Fooled by the illusion, you swallow the plastic bag — a deadly mistake. The plastic makes you feel so full that you unwittingly starve yourself to death!
The plastic in our seas kills hundreds of thousands of sea turtles and other marine life each year, as it is often mistaken for food.
Help protect marine biodiversity by adopting habits that minimise the use of plastic. Consider using a reusable shopping bag, avoiding single-use plastic items, looking for products and packaging made from renewable resources, choosing products with the least plastic packaging, and recycling what you can’t reuse!
This video was adapted from a viral MEDASSET poster that has been viewed by millions worldwide.
Animation by Thopis

Published on Jul 11, 2013
MEDASSET (Mediterranean Association to Save the Sea Turtles)

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